- Technology Management: Marketing Communications, B.B.A.
Bachelor of Business Administration Degree
(Application Curriculum Code - 1318)
Marketing Communications
This four-year degree program helps students gain an understanding of themselves and others as communicators, and to become aware of the need for good communications in society. This program will prepare students for careers in areas such as advertising, publishing, technical writing, public relations, sales and public information management. A 12-credit internship provides invaluable work experience, and in many cases, can lead to a job offer upon graduation.
Degree Requirements
The 128 semester credits hours required for completion of the Bachelor of Business Administration in Technology Management: Marketing Communications include a minimum of 55 credits of major field requirements, 27 credits of professional requirements, 34 credits of Liberal Arts and Sciences courses and 12 credits of general electives with a GPA of not less than 2.00, plus 45 hours of residency.
Professional Requirements
A minimum of five courses from the following Marketing electives: 15 credits
BADM135 Retailing
BADM137 Professional Selling
BADM315 Entrepreneurship
BADM325 International Marketing
BADM330 Advertising and Promotion
BADM334 Marketing Research
BADM420 Marketing Management
CAHT310 Customer Service
MKHT311 e-Marketing
MKHT405 Consumer Behavior
MKHT455 Strategic Marketing for Hospitality and Tourism Businesses
Plus a minimum of four courses from one or more of the following areas: 12 credits
Arts Courses:
ARTS111 Design I
ARTS114 Drawing I
ARTS115 Painting
ARTS214 Drawing II
ARTS290 Special Projects
ARTS310 Selected Topics in Art
Communications Courses:
COMM108 Intro to Mass Media: Communications in the Information Age
COMM120 Interpersonal Communications
COMM210 Single Camera Video Production
COMM240 Television Studio Production
COMM260 The Art of Audio and Video Editing
COMM290 Special Projects in Communication
COMM301 Technical Communication
COMM310 Selected Topics in Communications
COMM311 The Documentary
COMM411 Communication Theory and Practice
Financial Services Course:
FSMA330 Computer Appl in Financial Services
Information Technology Courses:
CITA115 Computer Operating Systems
CITA130 Web Publishing I
CITA190 Linux Operating Systems
CITA330 Web Publishing
CITA375 Dynamic Graphics and Animation
CITA405 Project Management
CITA410 Multimedia Computing
CITA420 Programming for the Web
CITA440 Designing and Managing Org Training
CITA460 Organizational and End-User Info Sys
CITA470 Web Applications
Graphic Arts and Design Courses:
GART151 Typography and Layout
GART251 Computer Graphics I
GART252 Computer Graphics II
GART260 Photography
GART265 Web Design
GART270 Digital Imaging
GART275 Web Animation
GART290 Special Projects in Graphics Design
Journalism Courses:
JOUR202 Journalism: News Writing and Rep
JOUR302 Feature Writing
Liberal Arts and Sciences Requirements
Includes 6 credits of upper-division courses with two different prefixes; 1 credit of PHED; MATH 125 – 3 credits; ENGL 101 – 3 credits; ECON 124 Macroeconomics – 3 credits; Additional Liberal Arts and Science courses totaling 18 credits, to be selected from the Trustees' General Education Core Requirement.
General Electives
12 credits.
Students should check with their advisors to make sure courses are taken in proper sequence and any prerequisites have been met. Some flexibility is available as to when courses must be taken. Students should consult with their advisors during the scheduling process.
