• Technology Management: Tourism and Resort Marketing, B.B.A.

Bachelor of Business Administration Degree
(Application Curriculum Code - 1318)
Tourism and Resort Marketing

A four-year degree program that prepares students for entry-level positions in the global tourism and resort industry, including event management, corporate travel coordinator, and travel designer.  A 12-credit internship provides invaluable work experience, and in many cases, can lead to a job offer upon graduation.

Degree Requirements
The 128 semester credits hours required for completion of the Bachelor of Business Administration in Technology Management: Tourism and Resort Marketing include a minimum of 55 credits of major field requirements, 27 credits of professional requirements, 34 credits of Liberal Arts and Sciences courses and 12 credits of general electives with a GPA of not less than 2.00, plus 45 hours of residency.

Professional Requirements
Code	Name	Credits
MKHT311	e-Marketing	3
MKHT405	Consumer Behavior	3
MKHT455	Strategic Marketing for Hospitality and Tourism	3

Plus a minimum of six courses from one or more of the following areas:       18

Sales and Marketing Courses:
BADM137      Professional Selling
BADM315      Entrepreneurship
BADM325      International Marketing
BADM330      Advertising and Promotion
BADM334      Marketing Research
BADM420      Marketing Management

Tourism Courses:
TRAV103       World Geography I
TRAV104       World Geography II
TRAV111       e-Commerce and Information Distribution
TRAV131       The Tourism System
TRAV241       Group and Convention Management
TRAV307       Casino Management

Resort Operations Courses:
HOTL101       Hotel Management and Operations
HOTL150       Front Office Management
HOTL210       Lodging Accommodations Management
CAHT103       Food Service Sanitation
CAHT111       Basic Food Preparation
CAHT132       Fundamentals of Restaurant Operations
CAHT140       Hospitality Math
CAHT147       Hospitality Financial Management
CAHT145       Purchasing
CAHT235       Catering
CAHT247       Menu Planning
CAHT310       Customer Service

Liberal Arts and Sciences Requirements
Includes 6 credits of upper-division courses with two different prefixes; 1 credit of PHED; MATH 125 – 3 credits; ENGL 101 – 3 credits; ECON 124 Macroeconomics – 3 credits; Additional Liberal Arts and Science courses totaling 18 credits, to be selected from the Trustees' General Education Core Requirement.

General Electives
12 credits.

Students should check with their advisors to make sure courses are taken in proper sequence and any prerequisites have been met. Some flexibility is available as to when courses must be taken. Students should consult with their advisors during the scheduling process.